The hierarchy of needs of high performing teams

Many web teams must balance many competing priorities. There are always new requests for more functionality, fresh redesigns, and bug fixing. A small web team can feel like they are torn in different directions when they know they need to increase conversions while often struggling just to keep a site up and running.

Organizing competing priorities gets easier when viewing them as building on one another. Maslow's hierarchy of needs is a helpful metaphor for seeing how teams can leverage a stable foundation to achieve goals now and in the future.