The Current Realities Facing B2B eCommerce

In the last year alone, we’ve seen rapid shifts within B2B eCommerce—the need to keep up with the latest changes or suffer the consequences are immediate issues. In this session, we will discuss the essence of what B2B eCommerce really is, the major simultaneous trends driving the current massive disruption, where the competitive threats are, and the future state of the B2B eCommerce marketplace. We will use real-life situations and case studies to showcase how organizations can position their brand to thrive in the new reality and what the next five years may look like.