Drupal + Salesforce digital marketing tactics

Join me to explore the powerful combination of the Drupal and Salesforce platforms for digital marketing and demand generation tactics.

Examples include:

* Campaign automation opportunities for needs like event registrations, interaction tracking, and improved attribution
* Lead conversion automation to accelerate leads into the sales pipeline
* Advanced forms and landing pages that drive efficiency, not duplicate records

We will cover how the Salesforce Suite module for Drupal provides the connectivity and functionality for a robust integration between the platforms. We will not cover the installation of the module or setting up a connection to Salesforce.