Edit Once. Publish to Many. Smart Strategies for Content Sharing

Authoring content once and publishing it to multiple locations can unlock immense strategic benefits within an organization. These include reducing editorial effort, providing a consistent authoring interface, maintaining a canonical cross-brand asset library, and increasing existing content monetization; with each bringing its own challenges that must be addressed.

This discussion will center around uncovering what we have learned building syndication systems, challenges encountered, and sharing the strategic principles that should be your guide.