Get ready for personalisation - How to turn your CMS into a personalisation engine

Lots of new website’s briefs from clients request the need to enable personalisation in their Drupal CMS. With the rise of DXP, every marketer wants to go the extra mile and offer more targetted content and user journeys to their customers, driven by strong UX evidence of increased conversions. However, most only focus on the technical requirements, without considering the planning required to execute a great content personalisation. Following the crawl/walk/run approach, we will explore in this session how to start thinking about your existing content blocks and how each one can be personalised for your various user groups. Only then can you start thinking about technology implementation and writing the brief for your tech teams.