Going real-time with end-to-end website personalization

Personalization, broadly speaking- refers to one-to-one customer experience. However, it doesn’t mean serving content for individual customers/ users. A more efficient form of personalisation depends on the cumulative customer interest. This typically involves observing user interests and activities throughout the website journey.
In this session, we would explain the realtime use cases of the following elements:
1. Segments
2. Events
3. Slots
4. Rules