Never Lorem Ipsum Yourself into a Corner: Using Real Content in the UX and Design Process

When we are creating digital experiences we can forget that the reason for their existence is to communicate a message to an audience.

When we lose sight of this goal, what follows is frustration from the client when they realize the actual information they need isn’t accounted for in the design, and frustration from the copywriter who is left to try to figure it all out--resulting in a poor user experience.

To set up your project for success, you need to embrace collaboration, define processes, and obtain stakeholder buy-in to ensure the content strategy is supported.