Using customer data to uncover audience insights

Marketers are feeling pressure to demonstrate the value of their customer outreach, in part because of tightening budgets. Marketers are drinking from a firehose of customer data, coming from a host of disparate, often disconnected systems. Customers expect a personalized experience and the C-suite demands results. Squeezed from all sides, marketers need a strategy to wring real value out of their customer data.