UX is not about You: Writing for the only audience that matters

A session for content creators and marketers called to create or publish web content that works for a variety of audiences and channels. A key area of any UX journey is to make sure content created is scannable, crawlable, searchable, and accessible! We’ll discuss how the Drupal content management system makes this process easy. The benefit of writing for the web correctly is found in the relationship between accessible content and improved SEO, mobile content development, and consumption.

You make your customers happy and help them find what they want;
You future-proof your content against SEO ‘corrections’ by search engines; and
You naturally optimize your site by creating meaningful, honest, and relevant content.