Assoc. VP of Digital Product at YMCA of the Greater TwinCities
Responsible for developing new digital products and emerging platforms to drive ROI via optimizing customer experiences, increasing team member efficiency, and reducing costs over time. Primarily focused on initiatives that benefit communities served by the YMCA of the Greater Twin Cities, my philosophy is that these solutions should scale efficiently to other associations in the movement.
20 years of digital experience with a focus on eCommerce, Marketing, Media, and IT for globally recognized brands. Prior to the Y, led multiple initiatives developing strategies and building large-scale, highly visible digital platforms for both local and national audiences across a variety of industries.