Empathy Driven Content Strategy

Content is King, Quality content is Ace but Empathetic content trumps all! This session introduces the audience to persona centric, empathy driven omni-channel content strategy - in plain english personalised consistent content that nails it for the consumer.   We will look at the process of creating ‘real’ personas, mapping their pains, gains, beliefs and behaviour, following their journey to create content touch point maps and then explore how they can be leveraged to create an empathy driven content strategy that is a win for the customer/consumer and the business.