How can CMOs prepare for the collaboration age?

Marketing & open source are natural allies. At the most fundamental level, both of them have a phenomenal, common underpinning – people.

Today’s marketers very well understand the strategies and tactics they need to employ to succeed with the disruptive digital consumerism; unfortunately most digital experience platforms try to prescribe the above via their proprietary interfaces.

This is where Drupal provides the power and flexibility to the digital marketers of this day and age to create the tailored martech stack needed by your organization/customer.

This talk is about ideas on how Drupal (and only Drupal) presents a blue ocean opportunity for SIs, Agencies and Martech stakeholders to create your own marketing technology platform/product atop Drupal.