Course Description

Personalization is the next big wave in digital marketing. The days of “one-size-fits-all” marketing are over, and hyper-personalization is the new norm. Digital marketers and site owners are being asked to do more with less to engage customers, segment their audience, and offer highly tailored content. This course provides an introduction to the domain of Personalization and demonstrates ways in which Personalization and Dynamic Content can be implemented in Drupal.

This session will go over how personalization works within Drupal using contrib modules and external tools. We'll also show some examples of how to keep personalization in mind from initial planning stages to final launch and beyond:

• Why and how to plan a personalization strategy early.
• Developing your site so that as many elements can be swappable as possible.
• How clean markup and best practices with Javascript will allow you to integrate with any personalization system.
• Making sure that elements more likely to be personalized are in an easy to update format, not buried in a view in a block in a pane in a panel.

This presentation assumes an intermediate understanding of Drupal site building, no previous personalization experience is required.

Learning Objectives

By the end of this class, participants will learn how to:

• Describe the concepts of Personalization with respect to Digital Marketing
• Design Content Models suitable for Personalization
• Design Content Displays for implementing Personalization
• Develop Component based Theming
• Use external tools for improving Personalization

Syllabus/Agenda

• Introduction (Company, Position, Skill-Level)
• Personalization Overview
• Setup
• Content Model
• Lunch
• Content Display
• Component Based Theming
• External tools for Personalization
• Questions

Who will gain the most from this course?

Drupal Developers and Site Builders new to the domain of Personalization.

Prerequisites for this course

Drupal 7 Site Building experience is desired. No previous experience about Personalization is required.

Course Information

Date: 18 February 2016

Time: 10:00-18:00

Cost: 1,300 INR plus 14.50% tax per person - includes coffee, tea & snacks before class, lunch and two coffee & tea breaks

Training Company: Acquia

Trainer: Jason Stanbery

Experience Level: Intermediate

Drupal Version: 7.x

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