The business value of design - Tale of two projects

Creating a digital product, may it be a simple website, a more complex portal, or a software, always starts with some kind of creative thinking. However, the general trend is to design and build a product based solely on our own subjective experience and solid conviction. The product vision is often mixed with user needs. But do we really know our users and their needs?

No matter what kind of end result is being prepared, a planning of the information architecture, the user experience both for frontend and backend and various other things should create a full picture.

Many of the customers don't understand the necessity of professional UX planning - it's not only about the font types and button colors, but it puts into consideration the whole content architecture of the product in work - it makes connecting the dots easier. Content types, entities, user roles and the usability always start with figuring out how they are coming together, and before these elements are actually designed, there should be time and space for creative and analytical brainstorming and planning as well. It will save time and shorten the list of questions during the development phase as well.

In our session, through two exemplary project experiences we will talk about why having a well planned content architecture is necessary, and how a company can save money on excellent and seamless UX in the end.
For our audience we welcome everybody who had ever planned and implemented a complex digital architecture and is curious about why a good planning can save time and money for both the customer and the executive partner.