Open Personalization with Apache Unomi & Mautic workshop

Personalization is a hot topic, but in the era of consent, privacy and GDPR it may seem it is no longer acceptable to do any form of personalization. Personalization doesn't necessarily have to be this evil non-transparent tracker without any advantage to you as an end-user.

Personalization is a proven easy of increasing engagement when done right. The user feels understood, it leads to higher conversion but it has to be done in all trust and consent. In the recent years many software companies were created to deliver these highly contextualised experiences using personalisation but none of them really delivered the necessary trust so that you could use the technology in the same way you are using Drupal.

In the landscape of personalisation there is a new open source player in town and this is Apache Unomi & N8N as integration hub.

Nick will interactively explain, by means of exercises, how Drupal, Mautic, Apache Unomi & N8N can be seen as a Digital Experience Platform without lock-in, without handing over your data to a company with other interests to this data.

The workshop will delve technically deeper in what Apache Unomi is, how it can be used and how personalised experiences can be delivered in way, compliant with the GDPR rulings and with respect to users trust.