The Soudal Story: An Entire Project Lifecycle Case Study of a Global Multi-Market Platform

Wouter De Bruycker, Filipe Pereira is a project 5 years in the making, spanning 20+ countries, 10+ languages and managing over 12.000 product variations and 100.000 website sessions per month.

What started off initially as a strategic exercise, went over to development of the Drupal 8 platform and evolved into continuous website improvements and training of the international marketing team of Soudal, resulting in a 400% increase of organic traffic. Oh, and there’s a Drupal 9 upgrade somewhere in there as well.

The Soudal story is a story of ups and downs, challenges, victories, and above all: a great partnership between a client and an agency.

In this session we will talk about the entire project lifecycle: from strategy and development all the way over to maintenance, project management and training.

We will share practical insights about:
- The benefits of open communication
- How to listen and understand the customers’ needs
- Project challenges (including launching a website in China)
- Working together towards a common goal
- How we work as a company
- Adapting and improving based on valuable customer feedback
- How we are able to quickly spin up a new market website (we’ll share some technical details for our fellow developers out there)
- … and much more

Get ready for a 45 minute session loaded with practical project details you can use to improve your own company, team, workflow, or just to be inspired! Something you simply can’t find on Google.

When & Where

Tuesday, 17 October, 2023 - 15:00 to 15:45
Room D7 FFW