Healthcare Summit

Date: Tuesday, April 9
Time: 9:00 am - 4:30 pm
Cost: $250 (Coffee and lunch included)
Hashtag: #DrupalHealth

Healthcare is a complex, regulation filled industry which poses great challenges to building vibrant and compliant digital experiences for patients. Whether you are a pharma working towards the next product, a hospital treating someone with cancer, an insurance company making sure a patient has access to information and proper care. We are all a community when it comes to healthcare (and Drupal).

Join us for an interactive day of learning, networking and hearing from industry experts in the Healthcare vertical. In these sessions we will be hearing from experts on areas of accessibility, compliant patient experiences, innovations in creating the patient journey, new regulations and standards that can affect your teams and customers, success stories and much much more.

Who should attend?

Anyone interested in hearing how companies and the community are creating rich Digital Experiences in the Healthcare space

All levels of colleagues in the Pharma, Medical, Clinical, Hospital, Payers, Caregivers and Healthcare Professional space

What will you get by attending?

We understand the difficulties in navigating this tricky industry, one that focuses on helping patients reach their health goals and at the same time having some of the most restrictive regulations when it comes to interacting with that audience. This summit will help you to understand that ‘you are not alone’ in this industry and will hopefully open your eyes to techniques, standards and success stories that you can bring back to your organizations and help your teams move this, challenging, but greatly rewarding industry forward.


*Subject to change. 

9:00am - 9:15am Welcome
Kellye Rogers, Phase2 Technology
9:15am - 10:00am 

How You Orient a Patient Experience
Emily Kagan Trenchard, Northwell Health 

When it comes to healthcare, it’s not an invitation that brings you to the digital experience--it’s life’s most intimate and vulnerable moments when we need care, healing and support. It can be something mild, like the common cold. Something mortal, like leukemia, HIV or MS. (Or anything in between.) As users of the healthcare system we have a specific set of needs. Needs that are unique to us as patients, the moment they happen, also carry a set of constraints based on our choices, socioeconomic statuses, and genealogical histories.

Based on these factors, one would think that healthcare is the most natural industry for tailored digital experiences. But healthcare has lagged on this front. Why? And given all this opportunity to build impactful digital experiences into patients’ lives… as thinkers, creatives, entrepreneurs, innovators, and technologists, what are we waiting for?!?

Learn how digital transformation has matured over time, and how it is coming to healthcare; find out what that means for you as a marketer, as a technologist, as patient, as human. Will we finally provide the nuance, security, and continuity required in one of the most highly regulated, highly data-sensitive, and historically, highly disparate audience experiences? It’s up to us to do it.

10:00am -10:15am Break 
10:15am - 11:00am 

Industry Expert Panel Discussion
Drupal, Open source, HIPAA and the challenges that come to putting Patients First
Chris Desiano, Pfizer (Facilitator)
Tim Holt, CTO - Maddjett
Brendan Gallagher, EVP Health Experience Transformation - Digitas Health
Emily Kagan Trenchard, Northwell Health 

11:00am - 11:45am  Webforms For Healthcare
Jake Rockowitz, The Big Blue House

This presentation will introduce site owners and builders for healthcare institutions and organizations to the Webform module for Drupal 8. We will explore how organizations can leverage the Webform module to interact with patients, clinicians, and educators.

The Webform module provides all the features expected from an enterprise proprietary form builder combined with the flexibility and openness of Drupal

11:45am - 12:30pm

Forward Thinking: WCAG 2.1 and You
Kara Gaulrapp, Message Agency

WCAG 2.0 was published a decade ago, which is an eternity in Internet years. In June 2018, the W3 released WCAG 2.1. These new guidelines focus on improving accessibility for users with cognitive disabilities and for users who browse websites on mobile devices, like tablets and smartphones. So how does this impact you and your organization?

In this session, we’ll answer questions like:

  • What’s new in WCAG 2.1?
  • How is my organization going to be affected?
  • How do I operationalize these standards?
  • When does it go into effect?
  • How long do I have?
  • What resources are there for testing new WCAG 2.1 guidelines?
  • And any other questions you have!


We'll also equip you with strategies and actionable items that you can implement at any stage of project's life-cycle.

12:30pm - 1:30pm  Networking Lunch 
1:30pm - 2:15pm  Using Drupal to create a digital patient education experience at Memorial Sloan Kettering Cancer Center (MSK)

Kermitt RamirezMemorial Sloan Kettering Cancer Center

At Memorial Sloan Kettering Cancer Center (MSK), the Department of Patient and Caregiver Engagement is dedicated to communicating and engaging with cancer patients, their caregivers, and the public. Within the department, the Patient and Caregiver Education Program collaborates with healthcare professionals to provide accurate, clear, and reliable educational resources.
In this session, we will explore how MSK converted an analog educational resource library to a virtual one using Drupal, creating a dynamic digital experience for users. We will walk the audience through each stage of our development and implementation process, including our experience customizing functionality for both internal and external users.
Additionally, we will explore various methods applied and technologies used to migrate, generate, translate, and manage educational resources in our virtual library.

2:15pm - 3:00pm

Empathy in a World With No Average: Accessibility Design & Stations
Catharine McNally, Phase2 Technology 

Accessible design is frequently relegated to “the right thing to do” or a “nice to have,” but accessible design can vastly improve all aspects of user experience--including impact, reach, and quality--on screens and in the physical world.

Accessibility expert Catharine McNally, was one of the first, and the youngest, people ever in the US to receive a cochlear implant, and she has a lifetime of experience as an advocate and activist, creating better digital and physical experiences for all people--- regardless of ability.

Come hear Catharine‘s powerful story and participate in hands-on, interactive empathy-building exercises that emulate different conditions (such as hand tremors, dyslexia, low vision, and temporary physical and cognitive disabilities). Then, put your skills to work solving real design problems for real people.

Join us in learning to create magnificent work that is fueled, not hindered, by accessible design while navigating a new perspective (literally!)

3:00pm - 3:15pm  Break 
3:15pm - 4:15pm

Healthcare BoF Discussions 

A BOF-style open forum discussion or breakouts on Drupal, healthcare and the opportunities in the overlapping space.

4:15pm - 4:30pm  Closing Remarks 
4:30pm  Adjourn