Media and Publishing Summit

Date: Tuesday, April 9
Time: 10:00 am - 4:30 pm
Cost: $250 (Coffee and lunch included)
Hashtag: #DrupalMedia

Who should attend?

Any B2B or B2C magazine/journal publisher who is looking to diversify revenue streams from an ad-dependant base to subscriber based structure. How do we generate recurring subscriber-based revenue in a post-digital-ad world? Roles to target would include product development and digital strategy leadership positions at B2B or B2C magazine/website/newsletter publishers. Additionally any dev shops serving the publishing industry. 

What will you get by attending?

  • Network with industry peers who have similar challenges and issues
  • Learn how other publishers are approaching gating, converting anonymous to known traffic, and paywalls
  • Discover technological solutions and integrations with Drupal with regard to these topics
  • Join the conversations in lively roundtable discussions

Topics will include:

  • Converting anonymous to known traffic with progressive registration
  • Paywall/Subscription strategies
  • Strategies for creating tools and data for recurring revenue streams
  • Tools and techniques/nuts and bolts for all of this stuff
     

Agenda*

*subject to change 

9:30am - 10:00am Pre-Summit networking and coffee  
10:00am - 10:10am

Welcome and Introduction 
Joel Hughes, Chief Operating Officer at EnsembleIQ
10:10am - 11:30am 

Morning Keynote
Leveraging Chaos:  How to Future-Proof the Publishing Industry
Matt Giambrone, Ashday Interactive Systems LLC

Publishing is at an inflection point in its history. Decisions made today will determine whether publishers flourish in the upcoming decades, or become irrelevant amidst a sea of online voices.

This hard-hitting presentation will explore the fundamental, counterintuitive paradigms necessary for building properties and companies that are positioned to prosper - now and in the years to come.
11:30am - 11:50am

How do subscriptions actually work?
Jonas Rideout, Global Head, Business Development, Piano.io

Learn what it really takes to succeed in digital subscriptions. Piano has data from billions of user interactions and unique insights into subscription best practices. Jonas will share the latest information from Piano's proprietary benchmarks.
11:50am - 1:00pm Lunch and Networking 
1:00pm - 2:00pm 

Case Study Presentations - 20 minutes each

Progressive Profiling in Drupal for Publishers
Kevin Herda, Scranton Gillette Communications Inc

Using Drupal to create paid subscription platform in B2B media
Mark Chiles, Chief Digital Officer, Hart Energy

Premium Content Gating for Farm Journal Media
Nerraj Kumar, Valuebond
2:00pm - 3:00pm

Roundtable Discussions
The roundtable discussions will be hosted by each of the case study presenters. Summit attendees will have the opportunity to meet with each table host and will rotate to various tables every 20 minutes. 
3:00pm - 3:20pm  Roundtable Roundup 
Share key highlights and lessons learned 
3:20pm - 3:45pm Coffee Break and Networking 
3:45pm - 4:15pm

Afternoon Keynote

How to Create Revenue Beyond Display Ad
Karlo Lucic, Thunder

With 12.000+ employees and 600+ digital brands in 24 countries worldwide, Hubert Burda Media is one of Europes biggest digital and print publishers. To reach a yearly gross revenue of over 3 Billion $ we need to reinvent and rethink our ways to generate revenue on a daily basis. The industries development over the last years showed us, that display Ads alone are not enough to grow revenue and stay competitive in the market. In our session I would like to give you insights to a variety of proven concepts that generate revenue for Hubert Burda Media.
4:15pm - 4:30pm

Closing Remarks 
Joel Hughes, Chief Operating Officer at EnsembleIQ
4:30pm Head to the Opening Reception in Exhibit Hall, Level 4

 

Sponsors