Actionable Strategies to Improve Customer Experience
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With so much emphasis on tooling and building, and forever chasing the next feature, it is easy to forget the importance of continually evaluating your existing architecture and practices to improve customer experience.
This session builds on experiences helping clients develop successful strategies by auditing their content, architecture, and infrastructure to identify opportunities to improve journeys, conversions, and reliability.
We will cover:
- How to catalog your content and identify gaps and opportunities
- UX strategies to improve SEO and conversions
- Accessibility planning and compliance
- What to expect from a security audit and how to navigate security certifications
- Auditing for practical, actionable strategies to improve performance