Behind the Scenes UX: The client is an end-user too

We often find ourselves designing against a tight deadline compromising how we get things done and the way we work together. We can lose sight of our client's needs if we focus only on the frontend interface. And can we call a newly designed website a success if the client resents entering content or is constantly confused by how to edit or add to the CMS? Ultimately, interface design is only one component of the full user experience and in order to design a system that truly meets a client's needs, UX thinking must be integrated through all phases of a website build.

This session will provide an overview of how we can apply UX thinking to our client's end experience and why it's important for UX designers and their teams. Using a case study of a large organization looking to create and manage their own content we'll explore the value of collecting client input, strategies for integrating client needs into your system UI, and understanding how and what to communicate to development teams as they build a back end structure for our designs.

Attendees will gain insight into strategies and tools that have helped our agency improve workflow, which they can apply to their own projects. 

• The importance of collecting client input and how to document it.
• Strategies for integrating client needs into your system UI.
• How UX designers and developers can effectively communicate.