Building and Launching a website in the Asian Market

Businesses are always taking opportunities for growth and are looking to expand to new markets. One of the emerging areas where a lot of companies are looking to build a presence nowadays is Asia. Acquiring new customers in a new market and then serving them means that all these companies would need a website / digital footprint to serve the target audience.

In this session, we will discuss about the details you should keep in mind when building a website for the Asian market and how you can best tailor their experience on your website by analyzing the following:

• Cultural context and differences 
• Targeting your audience
• Design & Content
• Domain names, Multilingual Hosting, CDN
• Data Tracking and other technical aspects