Building a multi-region multi-brand e-commerce site factory

ysaid
sdelbosc
Summary of the session

We have spent most of the past 2 years working on building and enhancing a site factory of Drupal 8.x e-commerce websites. That factory generates websites for many different brands within various countries and markets. The commerce backend it relies on is Magento 2.x.

In this session we plan to share our experience on this particular program both from a program manager and technical architect standpoints.

Agenda of the session

  • What have we built? Why is even Drupal in the equation?

  • How does it work?

    • Factory of Drupal sites

    • Use of Acquia Commerce Manager

    • Factory of headless Magento instances

  • Behind the scene (architecture, challenges faced, outcome, …)

  • Do’s and don’ts

  • The future of the factory

Entry knowledge for attendees

This session would be accessible to technical and non technical audiences. No special skills expected upfront.

What will the session accomplish

The session will provide valuable feedback and details to both IT and business teams on how to build a cutting edge e-commerce solution.

Main takeaways :

  • Technical: how to build a multi-region multi-brand ecommerce sites factory architecture

  • User experience: how to enable commerce content on your ecommerce platform

  • Business impact: how can a platform like this boost your online stores conversion & engagement

What will attendees learn

Attendees will learn about Commerce Content and how powerful it can be to build meaningful digital experiences. They will also understand the challenges that can be faced while building a headless e-commerce plartform and how to overcome those.

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Program tags

ambitious digital experiences, beyond drupal, scaling

Experience Level

Beginner

Drupal Version