Creative Boost: Designing a Website to Inspire, Motivate and Win
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No matter which CMS you use, your audience will always be judging your website based on design. To build a positive perception, you must understand your audience, their needs, and what inspires them. This will motivate them to move through their journey with your brand, ultimately converting a stranger into a brand evangelist.
The design of your website can set the standard in the eyes of your audience. To accomplish this, be sure to keep your design strategy, technology and brand experience at the center of your business.
In this session, we’ll dive into the ins and outs of the design process and its influence on your company’s success. We’ll explore the dilemmas of front-end as the afterthought, along with insights into what happens when design and development don’t work well together (and how to fix it). Designing a website doesn’t have to be a cumbersome process – instead it can be one that inspires and motivates your team to win and launch another beautiful brand story.