Easily Accessible

rainbreaw

Accessibility — creating inclusive digital experiences — is often sidelined in site design and development. Common stated reasons include:

 

  • Budget: we don’t have the money right now, but will do it later
  • Design: our audience cares more about “wow” than accessibility
  • Difficulty: it is just too hard at the moment

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Achieving a high level of accessibility, however, can actually be quite simple, especially if the concepts are considered up front. 

Additionally, content strategy plays a huge role in how successfully a site remains accessible over the long run. This gives site owners and builders the opportunity to improve accessibility incrementally with little-to-no additional effort, which is quite satisfying.

What we will cover:

  • Easy ways to significantly improve accessibility
  • Understanding the real breadth of accessibility
  • Considering (simple) user research as a way to up your accessibility game
  • Examining the role designers play
  • Looking at how content strategy impacts accessibility
  • Low effort ways to identify (and prevent!) points of failure

Who this session is for: 
This talk will not require any high level of technical skill, and is designed for everyone.

  • Designers and site builders interested in "doing better"
  • Content editors and creators, and anyone responsible for marketing
  • Anyone who wants to improve their site accessibility but is concerned about cost and time involved
  • Anyone responsible for explaining to stakeholders why accessibility won't break the bank

What you will come away with: 

  • A handful of tricks that can be quickly and easily applied across new and existing projects alike
  • A short list of easy resources
  • A longer list of research opportunities for those who want to go beyond easy

Program tags

accessibility, content strategy

Experience Level

Beginner

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