How a Constant State of Web Redesign Drives Digital Marketing

Modern digital marketing organizations deliver demand by balancing the scopes of audience acquisition, user experience and channel efficiency. Without a strong web experience as the backbone to a digital strategy, marketers face foundational issues scaling lead generation, CRO and brand awareness.

We'll explore the rebrand and web redesign of Delphix — a DataOps platform — and utilizing a web platform built on Drupal 8, how Delphix and FFW were able to:

• Move the website from reactive initiatives to an iterative, user-based and evolving engagement based on continuous delivery
• Build a lean, but powerful martech and tool stack to support analytics feedback and integrated campaign support
• Design flexible roadmaps tier quarterly projects versus weekly maintenance, pushing the needle on web improvements to hit corporate objectives and drive a quality brand experience