Taking Drupal Commerce to Market: 2019 Roadmap

Drupal Commerce has been in active development since February 2010. We've seen tens of thousands of sites launch with it and process billions of dollars in transactions, including some of the world's most recognizable brands. However, even as the Drupal 8 branch picks up steam (7,000 sites and counting!), it still feels like the project's best days are ahead of it.

In late 2018, Commerce Guys engaged in multiple prolonged product roadmap and marketing strategy sessions to determine how to package Drupal Commerce in such a way that the broader eCommerce market gives it a fresh look. We see plenty of opportunity to grow by matching our marketing, products, and services supporting the platform to the language the industry uses.

This session will cover our efforts to change this, to help teams succeed with Drupal Commerce more broadly by helping them make the case to their clients and / or internal stakeholders that the platform should be considered in even the most demanding environments.

Since this is a lightning talk, we'll cut straight to the chase to cover:

• Resetting our posture toward the project as open source software vendors
• Hosting, support, and bundled services strategy comparable to competing platforms
• Observations from third party market analysts we engaged to set our 2019 strategy

Find us after the session to learn more about the general Commerce roadmap, contributed module strategy, and where and how you should be winning deals with Drupal Commerce now.