User-Centered Design: It’s Good for Business to Make it Your Business

It’s often too easy to scope a project based solely on a list of client requirements—and ultimate end goal—while overlooking where the real impact will be—with the end user. Whether your projects are non-profit or for-profit, connecting with your audience is what ultimately determines project success. Building  upon personal project experiences, I’ll show you how applying user-centered design principles can help you to help your users—and yourself.

In this presentation, I’ll cover:

• Incorporating design discovery—right from project kickoff—even for resource-constrained projects.

• Breaking barriers between project stakeholders—with your clients and within your team—to boost project success.
• Effective Product Management—and what to look out for.
• Demonstrating that design is more than decoration, rather, it is needed to be baked in from the start to ensure project success.

This session is geared toward all experience levels, and attendees will leave with new ideas to improve their projects through the use of user-centered-design principles.