UX is Important for Non-UXers Too

Recently, there’s been plenty of talk about the rise in prominence of design in general, and User Experience (UX) design in particular. While any type of design may bring connotations of high-end artiness, User Experience design is a critical component of successful projects, regardless of apparent polish. I’ll show you how you can leverage your existing team members and skillsets to meet current and future challenges.

In this session, I’ll cover:

• Introduction to User Experience Design—and why it’s important to your organization
• What UX is—and what it isn’t.
• Incorporating User Centered Design into your project—even without dedicated UX professionals
• Success Stories
• How to advocate for and raise awareness for UX in your organization.

This session is open to attendees—not necessarily in design—who are interested in gaining a greater understanding of their users—and their challenges, in order to more effectively serve their needs.