What Matters Most to Your Audience: A Top Task Identification Case Study

No organization sets out to create a website that is bloated, confusing, or inconsequential to its audience. Yet those sites abound because very few organizations take the time to understand what tasks their audience comes to the site to do. The Top Tasks Identification method, developed over 15 years by UX consultant Gerry McGovern, gets at the heart at what matters most to your audience, and what organization-centric tasks are getting in the way.

In this session, we’ll present a practical case study of how we applied the Top Task Identification method to the redesign of the Wisconsin Department of Employee Trust Funds (ETF) website. In this session we will:

• Walk through how we incorporated the lengthy Top Task Identification process within the larger project timeline.

• Share the most surprising findings from the user testing, and show the before/after of the website’s information architecture

• Share tips on implementing the Top Task Identification process with a large group of stakeholders

You’ll leave with an understanding of how the Top Task Identification process can be applied within the constraints of a website redesign.