5 powerful personalization plays for Drupal
michaellander
jcalderone
Website personalization is powerful, but so many organizations are struggling with how to get started. Luckily, if you're already on Drupal, you're closer than you think, but technology is only part of the problem.
Once you can personalize, the question quickly becomes how to make that personalization effective. Starting with some simple, effective plays ensures that your personalization strategy supports your marketing goals, helps to align teams and processes and scores some quick user experience wins.
We’ll walk through actual implementations of personalization strategies and tools in Drupal to demonstrate that an effective strategy doesn’t have to be complicated and time consuming.
Learning Objectives
- Plan the strategy for a personalization campaign that aligns with their marketing goals.
- Implement personalization technology in Drupal that will allow quick and simple campaign updates without developer intervention.
- Measure the effectiveness of a personalization campaign.
Target Audience
- Marketers and strategists who are new to personalization or struggling to plan an effective campaign.
- Developers who are interested in implementing personalization tools in Drupal.
Prerequisites
Basic knowledge of Drupal and personalization.
Track
content & digital marketing
Experience Level
Beginner
When & Where
Time:
Thursday, 16 July, 2020 - 18:15 to 19:00
Room:
Hopin Sessions
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