Advanced regionalization and personalization using Drupal 8
amykhailova
In Canada, the term is ‘BBQ’; in the U.S.A., we say ‘grill’. In Germany, meat is often part of the main course and in France, veggies more popular. Get an insiders look at how Napoleon Grills’ online experience uses content personalization through tools provided by Drupal core and contrib modules, to cook up a new era of excellence in sales, marketing, and customer service for the brand, worldwide.
This ambitious digital experience is the recipient of the 2019 Acquia Engage Award for Excellence in Digital Marketing.
This project included the consolidation of 20 legacy sites into one new one, plus segmentation and content personalization control across 12 regions, five languages and several countries.
Drupal Solutions Lead Anna Mykhailova of Digital Echidna will share with us the awesome, the good, and the difficult of this project’s content personalization and custom regionalization tactics - including how she handled multilingual setup. Apply it to your own projects -- leave this session knowing the Drupal modules used, approaches tried and failed, and what ultimately works.
Learning Objectives
- Be able to recognize development and architectural challenges when building multilingual large scale regionalized websites
- List concepts and approaches to regionalized personalization
- Integration with third-party inventory systems
- Check for GDPR compliance
Target Audience
Attend this session if you are interested in learning about multilingual regionalization and personalization setup on Drupal 8 websites, and resolve challenges related to it.
Prerequisites
n/a
Track
Development & Coding
Experience Level
N/A
When & Where
Time:
Wednesday, 15 July, 2020 - 22:15 to 23:00
Room:
Hopin Sessions
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