Avoid a redesign train wreck: Get your content from point A to B


When redesigning your Drupal website, one of the most important things to consider is content. And while we all dream of large budgets and lots of time to invest in a fancy process, sometimes it’s just about getting from point A to point B.

With any content strategy plan, there are key points where your team might breakdown or derail on your way to your final destination — launch. This talk will focus on addressing these potential problem areas, offering up tools, tips, and documents that can help at each stage. 

Some of the topics we will cover include:

  • Identifying and processing your content ecosystem
  • Ensuring your content is user-centric

  • Mitigating the internal political struggle over content

  • Breaking the process into manageable chunks

  • Identifying tools for non-writers 

Learning Objectives

At the end of this session, attendees will be able to:

  1. Isolate their content ecosystem, evaluate it’s value, and ensure that it is focused for their users

  2. Utilize different methods to deal with internal politics 

  3. Have a process you can follow to break down the work involved in a content strategy plan

Target Audience

This session is for anyone that manages the content strategy process or plans to work within the content creation team during a redesign.


Attendees will get the most out of this session if they are going to be part of a redesign process and/or handle the content process within their teams.


content & digital marketing


content strategy
information architecture

Experience Level


When & Where

Thursday, 16 July, 2020 - 15:15 to 16:00
Hopin Sessions

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