Avoid a redesign train wreck: Get your content from point A to B

lwinter

When redesigning your Drupal website, one of the most important things to consider is content. And while we all dream of large budgets and lots of time to invest in a fancy process, sometimes it’s just about getting from point A to point B.

With any content strategy plan, there are key points where your team might breakdown or derail on your way to your final destination — launch. This talk will focus on addressing these potential problem areas, offering up tools, tips, and documents that can help at each stage. 

Some of the topics we will cover include:

  • Identifying and processing your content ecosystem

  • Ensuring your content is user-centric

  • Mitigating the internal political struggle over content

  • Breaking the process into manageable chunks

  • Identifying tools for non-writers 

Learning Objectives

At the end of this session, attendees will be able to:

  1. Isolate their content ecosystem, evaluate it’s value, and ensure that it is focused for their users

  2. Utilize different methods to deal with internal politics 

  3. Have a process you can follow to break down the work involved in a content strategy plan

Target Audience

This session is for anyone that manages the content strategy process or plans to work within the content creation team during a redesign.

Prerequisites

Attendees will get the most out of this session if they are going to be part of a redesign process and/or handle the content process within their teams.

Register NOW

Track

content & digital marketing

Tags

content strategy
information architecture
process
ux

Experience Level

Intermediate

When & Where

Time: 
Thursday, 16 July, 2020 - 15:15 to 16:00
Room: 
Hopin Sessions

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