Content strategy to serve the Voice searches (50% of overall global searches)
gauravmishra7
Slides:
Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet.
Some of the topics we would talk on:
Optimizing your content for voice search requires some additional considerations beyond traditional search engine optimization (SEO) practices. In this session, we will identify some key strategies to help prepare your content for voice search: For example:
- Leveraging long-tail keywords
- Natural Language search vs Keyword search
- Featured snippets (Position 0)
- A framework to understand ROI from investment in Voice search
- Case studies of successful brands getting ROI from Voice search
Learning Objectives
Here are some key takeaways:
-
Why a voice content strategy is critical for enterprises
-
The basics of optimizing your content for voice search
-
How to use schema for voice search
-
Identify the queries to optimize for voice search
Demos:
-
Implementation of Speakable schema and how that works.
-
A quick view of the schemas important for the VSO
Target Audience
Developers, Content creators, Marketers, Site builders and business owners who are looking at the world of Alexa, Google home and wondering on how to optimize the content strategy to rank better on the Voice SEO.
Prerequisites
Knowledge of basics of SEO and site-building (good to have)
Track
content & digital marketing
Experience Level
Intermediate
When & Where
Time:
Tuesday, 14 July, 2020 - 23:15 to Wednesday, 15 July, 2020 - 00:00
Room:
Hopin Sessions
If no timezone is set on your profile, time is displayed in UTC.
Update your profile's timezone
