Contextual, not creepy: Personalization tools, tricks, & tips
ally.delguidice-bove
More than half of your website visitors (57%) are okay with providing personal information as long as it’s for their benefit and being used in responsible ways. How do we, as marketers, use this information for good and not evil? Empathy is the best way to put yourself in your user's shoes. And there’s a method to help us do just that! In this session, I’ll show you how to use a method called empathy mapping to create contextual and personal experiences for your users.
- Overview of empathy mapping
- How to use empathy mapping when creating personas and user journeys
- Practical implementation of empathy mapping to strengthen your personalization strategy
- Integrating empathy maps in every stage of the project
Learning Objectives
At the end of this session, attendees will be able to:
- Create and use an empathy map as a foundational element of a personalization strategy
- Develop a plan for injecting empathy into the personalized experiences across their site
- Build a practical user journey
Target Audience
Anyone who is interested in creating contextual personalized experiences for their users.
Prerequisites
Attendees will get the most out of this session by being familiar with user research, and the concept of user personas.
Track
content & digital marketing
Experience Level
Beginner
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