Digital psychology & persuasion to increase user engagement
alittledesign
BeckyCierpich
dbarthelemy
Decision making is not logical. Most neuroscientists agree that over 90% of our behavior begins outside of consciousness. Emotion matters. Explore the psychological principles that drive human behavior and learn about the tools and techniques that can be used to captivate visitors' attention and enhance the user experience on your website.
- Users are more likely to take action if they’re told to do so by a trustworthy figure and tend to believe, trust and buy from people they like. This knowledge is guided by 2 of the 7 principles of persuasion. We’ll share them all so you can use them too.
- When a user's motivation to act, ability to act, and compelling reason to act all align, this is when you’re able to truly boost conversions. Everything starts with defining a specific desired behavior and behavior type. We can build models for users’ emotions using special tools and techniques like emotional personas to foster the desired behavior.
- We’re all affected by Cognitive Biases, but who knew the list was so long! From Anchoring, Egocentric, Recency, Confirmation, and Congruence Biases, we will touch on some of the more common biases that are found when you’re working towards optimizing conversions and increasing the engagement of your users.
Learning Objectives
See real-world examples and get practical advice to apply digital psychology and persuasion techniques to your website. After this session, attendees will be able to:
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Create landing pages that address the emotional needs of your visitors.
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Understand how page layout can affect visitors’ perception and their ability to recall your messaging (and what to do to make sure it works in your favor!)
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Utilize the principles of persuasive design, behavior modeling techniques, and heuristic analysis to boost your conversions and improve the overall user experience of your website.
Target Audience
Designers, Digital Strategists, Marketers and anyone who is interested in using digital psychology and persuasion techniques on their website is sure to feel at home in this session.
Prerequisites
Attendees will get the most out of this session by being familiar with basic website marketing concepts and terms.
Track
content & digital marketing
Experience Level
Beginner
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