How “Open” Applies to Marketing
EricMFullerton
Everyone who uses Drupal believes in the concept of “Open.” But for marketers, Open doesn’t just mean open-source -- it means so much more.
Learning Objectives
In this session, we will define how Open applies to doing better marketing, not only through using open-source technology but through an Open approach to integrations, APIs, machine learning, data, and much more. You’ll learn what an Open approach to better marketing means, but you’ll also hear examples and success stories of organizations who have adopted “Open” concepts to their Marketing organization, and the impact they had.
Target Audience
Content editors, marketing teams, and site owners — the marketing professionals responsible for generating content and constructing user journeys—using Drupal sites.
Prerequisites
N/A
Track
content & digital marketing
Experience Level
Beginner
When & Where
Time:
Wednesday, 15 July, 2020 - 15:15 to 16:00
Room:
Hopin Sessions
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