How brand plus technology can meet a critical need
candice.stennett
cloos
What if you could do more than just survive? What if you could thrive?
This is the question that SCORE.ORG bravely posed to its small business owners who were facing fear, uncertainty, and scarcity in the face of the economic impacts of COVID-19. Next, they delivered the goods to push their clients to thrive.
SCORE’s COVID-19 response is a masterclass in speed and adaptability. At a critical moment, they brought solutions to their clients, leveraging their existing technology and partnering with Phase2 to quickly launch a campaign brand to help get the word out.
Learning Objectives
In this session, SCORE and Phase2 will discuss how to:
- Deliver on short term needs while protecting and growing your brand.
- Adapt quickly and use the tools you have to meet extraordinary moments.
- Bring a compelling brand story to life to new and existing audiences.
Target Audience
This session is for those interested in taking away tips, empathy, and inspiration for using brand and technology to adapt as 2020 brings unprecedented business challenges.
Prerequisites
None
Track
being human, contributions, & community
Experience Level
Beginner
When & Where
Time:
Tuesday, 14 July, 2020 - 19:15 to 20:00
Room:
Hopin Sessions
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