Inclusive content strategy
volkswagenchick
Job postings, among so many other things, can be unintentionally exclusive.
“We are currently looking for the next Rockstars to join our stellar team! All employees must have killer work ethic and offer fanatical customer service.”
Inclusivity is at the heart of an effective content strategy. Accessible code may be imperative for inclusion, but all the code in the world doesn’t do any good if the content is not meaningful to our readers.
In this session, we’ll go over what we can do as content authors to ensure our readers feel that we are speaking with them, not at them. We’ll look beyond the semantic markup and structured content to see the strategic value of inclusive, well written content.
Discussion points will include:
- What makes content inclusive? Including: definitions, clarifications, and real-life examples
- Why is inclusive language important?
- How we can embrace accessibility for those with every sort of ability
- Why awareness and acceptance isn’t enough — how to shift to being more process oriented
Along with awareness, there is acceptance and action...
Learning Objectives
It’s doubtful you’ll ever be called out for being too considerate.
Oblivious communication is a quick way to lose your audience who might feel like you’re not truly talking to them—or worse, they are hurt by your message and feel excluded.
At the end of the session, attendees will be able to identify and remove ableist, gendered, and other potentially harmful language from their copy. They can apply techniques they learned to ensure that their media is accessible to folks with a variety of abilities..
When you can choose between behavior that upsets some people versus behavior that upsets no one, why wouldn’t you choose to upset no one?
Why wouldn’t you default to neutrality?
Target Audience
This session is for the Communicators: content authors and editors, marketers, human resources, etc.
Prerequisites
Attendees will get the most out of this session by having an open mind and basic knowledge of Accessibility guidelines.
Track
content & digital marketing
Experience Level
Beginner
When & Where
Time:
Thursday, 16 July, 2020 - 21:15 to 22:00
Room:
Hopin Sessions
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