Marketing strategies that respect visitor privacy

Over the past few years, mistrust in data collection has skyrocketed (79% of people are concerned about how companies use their data). Combined with strengthened regulations (such as GDPR) and regularly occurring news of hackers stealing swaths of private data, organizations can take this as an opportunity to build trust and deliver marketing strategies that work and still respect user privacy.

We’ll lead with explaining the current state of privacy laws and regulations, primarily focused on GDPR and CCPA. After going over what you need to be aware of in terms of risks and regulations, we’ll explain how the rise in mistrust is actually an opportunity to differentiate your brand and develop a stronger connection to your brand. We’ll focus on key marketing strategies that offer value, while respecting boundaries.