Matsmart goes fully headless to scale Drupal Commerce

Matsmart launched a successful eCommerce business with a mission to reduce food waste. The company developed its initial site as a full stack Drupal Commerce build using its own technical team. Drupal Commerce allowed them to launch and iterate quickly, integrating key systems that allowed them to automate fulfillment of a high volume of small orders. Through successive VC rounds, the company scaled in only a few years to tens of millions of Euros in online sales, raising questions about the long term performance capabilities of Drupal Commerce. At this point, they engaged Centarro first to audit the site and ensure short term scalability and then starting in 2018 to take the site fully headless. For the past year, all of Matsmart's online and app based sales have been powered by headless Drupal Commerce with a React front-end application on the web and a React Native app on mobile interacting with the same Drupal powered API. The transition improved the customer experience, ensured the site never suffered from traffic related outages even in the midst of national marketing campaigns, and enabled Matsmart to launch in new markets even faster than before.