Move from CMS to DXP to stay relevant

- Private group -

Implications for Drupal agencies, Drupal using customers, marketers & developers.

We’ve entered in a “give an inch, expect a mile” era of marketing where nearly all consumers are constantly demanding personalized service of the highest quality. The best customer experiences have set the bar for all customer experiences. To make your digital customer experience relevant at all times, you need to make it personal, customer-centric and consistent across all customer touchpoints.

Drupal as a CMS is not enough. You need to add the flavor “Customer” to your “Content” to deliver personal brand experiences.

Learning Objectives

This session answers key questions like:

  • What are the opportunities for Drupal in this era of hyper personalization?
  • What does it take to turn your Drupal CMS into a DXP?
  • What are the implications for companies with a Drupal website? For Drupal agencies? For Developers and Marketers?

Track

What's Next

Tags

marketing

Experience Level

Beginner

When & Where

Time: 
Thursday, 16 July, 2020 - 14:15 to 15:00
Room: 
Hopin Stage

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