Ready, Get Set, Go!

When you think of user-centered design, you might think of website and software design that largely focuses on the needs of your end user. As an institution of higher learning, you might be thinking specifically about your potential students and their parents, your current students, staff, and faculty. 

This is the correct approach to building a product. But, when you think about organizing the project itself, the users you need to respond are internal — not external. You need to design a process that will gather input and feedback from your copywriters and editors, subject matter experts, stakeholders, and sponsors.

In this lightning talk, Aten (aten.io) Director of Accounts, Joe Crespo, will share organizational principles for your digital projects. How to engage stakeholders at key moments: prior to the engagement, at the outset, and throughout the lifecycle of the project.