Unifying the customer experience across the enterprise

pladka@geekhive.com

From enterprise-level businesses to nonprofit associations, see how organizations like yours are breaking down barriers between teams and technologies to better connect with their customers and maximize the value of their Drupal investments. 

 

Join Peter Ladka, President and CEO of marketing technology consultancy GeekHive, as he walks through a unified marketing technology stack, featuring Drupal CMS and Salesforce CRM. Find out how your organization can align your various marketing technology functions and platforms--customer data, content management, marketing automation, eCommerce, analytics-- to deliver remarkable digital experiences for your customers.  

Learning Objectives

  1. See how connected marketing technologies streamline the customer experience across customer data, content management, marketing automation, eCommerce, and analytics.

  2. Discover the importance of a desilofied and cross-functional organizational structure across teams and technologies.

  3. Understand why an integrated marketing technology stack is the first step towards personalized customer journey orchestration.

Target Audience

This session will benefit business leaders, primarily Digital, Marketing, and IT executives and directors, as well as other members of the C-Suite who are seeking to unify the disparate teams and technologies of their organization with strategic marketing technology solutions.

Prerequisites

None.

Register NOW

Track

content & digital marketing

Tags

big ideas
business
leadership
marketing

Experience Level

N/A

When & Where

Time: 
Thursday, 16 July, 2020 - 19:15 to 20:00
Room: 
Hopin Sessions

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