Marketing with Drupal
Drupal can bring together marketing information systems, SEO, advertising, analytics, tracking, and content to create robust digital marketing campaigns. Yet, working with Drupal can be a challenge for marketing professionals. Drupal’s flexibility can be a blessing and a curse—while tasks can be accomplished in different ways, each decision sets you up for future headaches as your marketing campaigns scale and change. What is the best way to set up a Drupal site for marketing purposes? How can you make the most of Drupal today and into the future?
This course is designed to empower marketing individuals and teams to make decisions, integrate their chosen tools, manage content better, and make the most out of their Drupal websites. We will teach you how to unleash the marketing power of Drupal, starting with the basics and moving on to more advanced features. Get the knowledge and skills you need to be successful with Drupal now and in the future.
Taught by Ben Finklea, a non-technical, 15-year Drupal marketing pro, this course is designed for digital-savvy, hands-on marketers. No technical Drupal knowledge is necessary to be successful in this class.
Learning Objectives
- The Drupal Marketing Framework
- Integrate Drupal with Third Party Marketing Tools
- Set up Analytics and Goal Tracking in Drupal
- Customize the Editor Experience
- Maximize Marketing Content in Drupal
- Improve Your Site's Conversion Rate
- Set up Basic Drupal SEO
Plus answer as many of your questions as we have time for. While we may not be able to fix of your marketing needs, we can certainly point you in the right direction.
Prerequisites
Experience Level is tricky for this course. Beginner for Drupal but Intermediate/Advanced for marketing. You should be familiar with Drupal admin screens, be able to create content on your website, and create a form in Drupal. You should probably know what SEO, Google Analytics, XML Sitemaps, Conversion Rates, etc. are as well as the marketing metrics by which you measure success. No coding, CSS, or design is required.
Target Audience
This course is for digital marketers who are new to Drupal. You probably work for a corporation as part of a larger marketing team. You may or may not have developers or agencies building and managing sites for you. You might have used another CMS and need help understanding how Drupal is different.
Dev Environments
None
Additional Requirements
Bring a laptop if you want hands-on experience. We will not work on live production websites.
Training Company
Volacci
Training Team
- Private group -
Experience Level
Intermediate
