Selling to the Marketing Buyer
This training can be taken by itself or as a follow-up to the Agency Leadership Summit.
Those of us planning, designing, building or supporting Drupal for others are increasingly working for people who see that work through the lens of Marketing. Many people selling Drupal today may have a more technical background and are less confident in how to make their pitch more relevant to that audience. This training is intended to bridge that gap.
Learning Objectives
- Learn the fundamentals of what Marketers do and need
- Interact with professional Marketers and hear what they look for from vendors
- Review best practices in sales
- Hear from Drupal sales professionals who have walked the walk and are successfully selling to a marketing buyer
- Workshop sales pitches and processes and refine them with feedback from our marketing and sales experts
Prerequisites
Self-identify as someone who would like to get better at relating to clients and potential clients who are Marketers.
Target Audience
Recommended for Drupal agencies.
Dev Environments
N/A
Additional Requirements
N/A
Training Company
Pantheon
Training Team
- Private group -
Experience Level
Intermediate
