Applying Web Personalization to Higher Education Websites

This session will explore web personalization – websites that learn from data and use that learning to dynamically display content based on the user interacting with them (for example, showing different content depending on their geographical location).

The ability to adapt content to the user is particularly relevant since higher education websites must appeal to a variety of groups including students, family, alumni, and faculty. As outcomes of this session, you will learn about the background of web personalization, strategies for website personalization, and high-level approaches for achieving personalization in Drupal.