Building a Content Strategy Practice


Content Strategy! It's hot, it's hip, and all the popular agencies are talking about it! In the real world, though, integrating a new service into your shop's offerings can be a tough slog. In this session, Lullabot's Digital Strategist Jeff Eaton explains how the company:

  • Integrated strategy work into its development projects
  • Improved its deliverables to bridge the designer-developer gap
  • Used a new service to increase the value of work it was already doing
  • Avoided over-promising as its team explored new techniques
  • …And continues to evolve its strategy practice

Session Track

Business and Strategy

Experience Level


Drupal Version