Don't Just Demo - Tell a Story
Are your demos leaving clients underwhelmed? Do you ever notice stakeholders zoning out when you show your work? Demos are as important as sales pitches. Sales wins the work, but exciting the client keeps them coming back for more. Project Manager and comic book/video game writer Paul Benjamin (Hulk, Spider-Man, Star Trek, World of Warcraft, etc.) shares 5 basic principles that can turn a user story demonstration into a narrative that draws clients in. You can't have a user story without a story!*
*Well... you can, but after this talk, why would you?
Business and Strategy