Drupal Search Engine Optimization Strategies

SEO is not a set of tricks that you can do as an afterthought. SEO principles and processes should provide a foundation for how you, plan, design, develop, publish and market  information online. For Drupal users there are a number of critical modules and workflow processes that are necessary to address on-site optimization. In this firehose session David Hall, the founder of http://theSEOeffect.com will discuss how to optimize your technical architecture (including some mandatory modules), information architecture, design and UXO considerations as well as off-site strategies that are driving SEO success in 2015.